Content Creation Secrets

When you create content, it’s natural to write the intro first, then the middle and then the conclusion.

This is a sensible method you would have learnt at school or college. However, when it comes to creating content for the web, this method may not work, especially if you need to create content fast.

Much time is wasted writing the perfect intro before moving on to the middle. Then, more often than not, during the editing stage you end up discarding all those intro paragraphs which have become superfluous after your content is completed.

I discovered, too, that most of the content in the intro part is unnecessary. The information is usually something your readers already know. Most of the time, it’s stating the obvious. Still, we feel guilty if we don’t write an elaborate intro – a hangover from our school or college days perhaps.

This is a new approach I use for fast content creation. I jump right into the middle, if a short intro doesn’t come to mind when I start writing. I go for the jugular, to the heart of the matter and go on until I reach the conclusion.

Then during the editing stage, I decide on the intro. I usually settle for a few lines to give balance to the content.

Recently, I wrote an article entitled, Top Tips on How to Save Money on Your Software Spending.

For the intro part, I could have gone on and written about how unnecessary software spending is on the rise. But then I felt what I’ll be writing is common knowledge to readers.

So, I opted for a one-line intro: Here are tips on how to cut your software spending.

It turned out that this article garnered more page views then the rest. Does this mean that readers prefer short intros when it comes to web content?

If you have trouble writing an intro, jump to the middle of the subject without feeling guilty about it. You can come back later and fix the intro during the editing stage.

Don’t let intros slow down your content creation process.