Content Creation Secrets

The one secret to having regular traffic to your blog is having timeless content – content that is relevant now and will be valuable in the future.

While some niches automatically qualify for timeless content, there are others which do not easily lend themselves to timeless or evergreen content. That doesn’t mean you’ll be helpless in the latter case.

If you’re blogging about brainstorming or writer’s block, rest assured that your content will be timeless. Your content will still be read ten years from now.

What if your content is about something topical like Obama’s presidential campaign or the Beijing Olympics? Your blog is not likely to generate much interest after Obama becomes the President or after the Olympics is over.

Also you’ll be struggling to have fresh content for your blog on a regular basis.

Of course I don’t advise you to set out choosing a timeless subject to blog on if that subject is not your passion.

But then with a little thought and creativity, you could find a timeless angle to any topical subject. Take for instance your blog on Obama’s presidential campaign.

You can have a post about motivation tips anyone can pick up from the campaign. Or there could be a post about how Obama’s campaign planning strategies could be used by company executives.

While you should not set out to consciously write timeless content in a topical niche, you could always ask yourself , “How can I make this topical post timeless? What angle should I use?”

Then you could probably set out to write another related post that’s timeless.

If you have a healthy dose of timeless content in a topical blog, you could still keep your blog going even past the event.

Just keep looking for fresh angles.

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