Content Creation Secrets

There are many out there who are raring to blog, but one thought holds them back.

“I’m not an expert yet to start a blog on my favourite subject.”

This thought may occur even if they have come across blogs run by non-experts.

This Experts-Only Syndrome has probably been acquired from the print publishing world where you need credentials - education, experience or celebrity status - for your words to see the light of the day.

Some folks just can’t cope with the thought of suddenly acquiring so much power and freedom when it comes to content creation. Yes, they can’t come to terms with the fact that in the online world they can just go out and publish any material without having to wait for approval from an editor or publisher.

We appreciate what the publishing big boys have done for us – giving us quality and reliable content. That’s about what they can do. Quality and reliable content is not really enough. Such content has to sell, too. You’ve to understand that publishing is a business first and an avenue for self-expression second.

So, you can’t really blame them for not giving space for folks who desire to be heard.

Most of the time they fail to take the risk of publishing works by non-experts. Do they realize there’s a hungry crowd out there who are tired of listening to experts and want to hear what ordinary folks like themselves have to say?

Blogs fill the need print publishers do not want to or cannot accommodate.

And if you feel you’re a victim of the publishing world just because you’re not an expert, blogging is your path to salvation.

You’ll have your say, if you believe in it, without having to query an editor, spend on postage stamps and waiting for an endorsement.

If this thought – doing something without expert opinion - doesn’t terrify you, you’ve the potential of making your mark in content creation.

Instead of asking whether you’re an expert, ask whether you can hold your own if you start a conversation on different aspects of your subject with like-minded folks.

You don’t need to be an expert. I’ve met many an expert who don’t fancy starting a conversation on their expertise.
They know what they should do and do it well, but they simply don’t have the desire or ability to start a conversation.

Can I start a conversation on my subject and keep it going?

That’s the only question you should ask yourself before deciding whether to start a blog or not.

Never mind if you’re not an expert.

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