Jan 16 2009
The Two Types of Bloggers Who Will Never Win Readers: Part 2
The Second Type: The Keyword-Mad Blogger
This blogger will not write a single word until he checks his intended topic with a keyword tool and gets approval from it.
He’s excited about blogging on a certain topic but because he has just bought a keyword analyzer tool from an Internet Marketing guru, he will have to put it to good use and get his money’s worth.
The ebook that came with the keyword tool has taught him only to write on `profitable’ keywords, which means keywords with high search volumes.
Still, he searches the keywords he’s passionate about and finds that there are only a few searches or no searches at all. He’s in a dilemma. But the Internet Marketing guru’s brainwashing wins the day.
He decides not to write on topics he’s passionate about. He will spend his time hunting for `profitable’ keywords. Or he doesn’t have to. Some gurus do their readers a favour by listing down profitable niches in their ebooks – saves their readers a lot of hard work and time.
What these gurus suggest is the moment you use a `profitable’ keyword in your blog post, readers will come rushing to your blog because it’s a hot keyword everyone is searching for.
So, the blogger, faithful to his training, comes with `profitable’ keywords and starts writing away although he may not be excited about them or has very little knowledge on the subject of the keyword (the gurus don’t address this issue in their ebooks).
According to the gurus, once the necessary keywords are chosen, readers will be clamoring to read the blog posts and from the `tsunami’ traffic you can earn through PPC advertisements or sell affiliate products etc.
The blogger will soon realise that he’s not the only one who’s using the keyword tool. There are many others using the same shortcut method to draw readers to their blogs or websites. Some have done it much earlier than he has. So, he’s going to be up against stiff competition.
The second thing he will learn is if he keys in a `profitable’ keyword into his favorite search engine, he will find millions of sites already using the keyword. He mistakenly thinks this is good because there’s demand for the keyword.
He will soon learn that he will not get any traffic to his blog because people who search for the keyword will not find his blog. Yes, he’s not going to get first page ranking in the search engines because there are many other mature (have been around for a long time) content sites already using the `profitable’ keyword and there’s no way he’s going to beat them. He would be lucky if he finds himself on the 100th page.
Let’s be a little optimistic for a moment. Say some searchers manage to find his blog. How would they likely react to it? They will find that the blogger’s content is nothing special, not valuable enough to spend their time on. Because it’s keyword-based, they would have seen many others like it elsewhere – maybe better content than what he has to offer.
The smarter ones will sniff it out as a spam blog which focuses only on keywords rather than offering valuable content from the mind and the heart of the blogger. They leave with a bad taste in their mouths, never to return again.
There’s one sure winner though in this game – the Internet marketing guru who sold the keyword tool or ebook to the blogger. He’ll be laughing all the way to the bank.
While our blogger, having burnt his fingers, is trying to find blog topics (if he has not given up yet) and trying to win readers, the grinning Internet marketing guru is already planning his next product and looking for ghostwriters who can do the job for him.
I’m sorry, it’s not `looking for ghostwriters’. The gurus call it outsourcing.
Yes, they are so busy subtly hoodwinking gullible folks out there that writing does not deserve even a single minute of their time.
