Dec 31 2008
What Ray Bradbury Can Teach You About Content Creation
Ray Bradbury is a science fiction writer. What can he then teach you about content creation for the web? Plenty, if you read his all-time classic, Zen in the Art of Writing.
Here are some of his pointers that content creators could put to good use.
Write with Zest and Gusto
Bradbury says whatever you write you must write with vigor and love. Are you writing with zest and gusto? Well, if you’re writing about something you’re passionate about, then the zest and gusto are natural byproducts.
Ray Bradbury says,“If you’re writing without zest, without gusto, without love, without fever, you are only half a writer. For the first thing a writer should be is – excited.”
The web is full of half-writers who write in profitable niches with very little of the zest and gusto Bradbury is talking about. They write in profitable niches or on high-paying keywords or on keywords with high search volumes.
Ask yourself whether you want to be half a content creator like them or do you want to write with zest and gusto about what you’re passionate about to offer something genuine and of value to your readers.
Write Fast
One of the greatest enemies of content creation is hesitation. If you start worrying about whether what you’ll be writing will be without mistakes or interesting, you put a tough brick wall in the path of your content creation process.
Ray Bradbury says, “In quickness is truth. The faster you blurt, the more swiftly you write. The more honest you are. In hesitation is thought. In delay comes the effort for a style instead of leaping upon the truth which is the style worth deadfalling or tiger-trapping.”
The next time you sit at the keyboard or pick up the pen, write as fast as you can, without worrying about the things you’ve learned to worry about. Pump it all out until you’re finished.
Do you notice a kind of energy in your writing when you do that?
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I’ve never managed to get through his book. And after many years of reading science fiction, I realize that I don’t even like his writing style. I’m not much for SEO, but zest and gusto aren’t part of my vocabulary or my personality. To each his own. I prefer Stephen King’s On Writing.