Dec 28 2008
The Secret to Endless Supply of Content
Recently, I saw a blog post where the blogger was looking for writers to supply content for his blog. He was courageous enough to say that when he started the blog the going was good. Months later, he found himself running out of steam. So, now he’s looking for writers who can provide him with content. To qualify, the writer must have a good working knowledge of SEO. It’s not a profit-sharing thing. He is buying content from freelance writers to publish it as his own.
Now, why is he taking the trouble to buy content for his blog? Why doesn’t he just discontinue the blog or take a long vacation until he’s motivated enough to start blogging again? He can’t afford to. His is a niche blog and I guess it’s earning him some money already. So, he needs fresh content to keep the dollars rolling in. Since the dollars matter more to him he doesn’t seem to care where the content comes from.
He blogged to make money and now he has to fork out his dollars to keep his blog afloat. I guess that’s alright for people like him. Sometimes you have to use sacrifice a small fish to catch a bigger one.
What could have caused the blogger’s `writing well’ run dry? The answer must be very obvious to you. Yes, he has no passion for what he’s been blogging about. He must have started the blog to make money maybe after reading an ebook entitled something like, How To Be a Millionaire Blogger in 30 Days.
He has done his homework well, he was chosen a profitable niche, based on high-paying keywords and has spend hours optimizing his blog for the search engines.
To many like him passion for his subject is not King. Keywords are. So, there’s really no surprise that his well has run dry. How long can he blog on keywords that pay but for which he has no passion for? Not long. His writer self has begun revolting and is on the verge of going on a long strike.
If you are in his position, what would you do? Would you move on to producing content you’re passionate without worrying whether it’s in a profitable niche or whether it has keywords a high search volumes? Would you aim for endless content that not only nourishes you but also your readers?
Or would you take the path of the ailing blogger and desperately fill the dry well of your keyword-driven blog with other people’s content?
