Dec 25 2008
What Do Readers Expect from Your Content?
The obvious advice you get about producing content is write about what you know.
That’s good advice, but wait a minute..
What you know may be important to you but not necessarily to your readers.
Readers usually visit web pages to find answers to their problems. They could be looking for ways to solve a task they have been struggling with. If your content provides solutions to their problems, they will be interested. But that does not mean readers will stick with it. They expect your content to be presented in such a way to make it easy for them to find answers to their queries. When that condition is satisfied, they expect your content to be presented in an easy-to-understand manner.
Your readers would also want your content to be accurate, current and credible. Consider this. What you know may not be accurate, or up to date or plausible.
Write from what you know but more importantly, consider what readers expect from your content.
